8:30-9:45 a.m.
General Session: Seven Lessons for Leading in Crisis
The economic calamity of 2008-09 was not caused by subprime mortgages, credit default swaps, or even excessive greed. These are only symptoms of the real problem. The root cause of the problem was failed leadership from leaders who didn’t follow their internal compass of beliefs, values, and principles that guide each of us through life. Staying on course is much easier when things are going well. But will you do so under the enormous pressure that comes with a crisis? Can you stay focused on your authentic self in the face of temptations to bend the rules? Bill George will share seven lessons that when put into practice, leaders of all stripes—novice or seasoned—can develop the strength and vision to lead through any crisis that may come their way and emerge as winners.
Bill George is professor of management practice at Harvard Business School where he teaches leadership. He was formerly CEO of Medtronic from 1991 to 2001 and chairman from 1996 to 2002. Under his leadership, Medtronic's market capitalization grew from $1.1 billion to $60 billion, averaging 35 percent a year. He is the author of 7 Lessons for Leading in Crisis as well as True North: Discover Your Authentic Leadership, Finding Your True North: A Personal Guide, and Authentic Leadership: Rediscovering the Secrets of Creating Lasting Value.
He has been named one of the “Top 25 Business Leaders of the Past 25 Years” by PBS; “Executive of the Year–2001” by the Academy of Management; and “Director of the Year– 2001-02” by the National Association of Corporate Directors.
We will also take time to recognize:
- Academy of Leaders Award
- Key Award
- Professional Award
Thought Leader: Leading and Living in a Healthy Company—is it Really Possible?
Bob Rosen, CEO of Healthy Companies International, will share his insights gleaned from 20 years studying and advising hundreds of top CEOs around the world. The secret to success? Leading and working in a healthy company. By championing a higher purpose, unleashing human energy, and turning decisions into action, these top leaders and their organizations are able to create healthy cultures, balance their diverse communities, protect and renew their organizations, and create enduring value. Experienced in understanding the human psychology of business, Bob Rosen teaches managers about what’s really possible in today’s crazy world.
Bob Rosen, Ph.D. is an internationally recognized psychologist, bestselling author, and CEO of Healthy Companies International.
Thought Leader: The 7 Simple Secrets of Inspiring Leaders
Fill your leadership void by learning the techniques of master motivators! Carmine Gallo, a former television anchor and business journalist (NBC, CNN, CNET, CBS), has interviewed the world’s most successful leaders, entrepreneurs, and educators to discover their communication skills. Learn these leadership lessons from The Ritz Carlton, Google, General Electric, Microsoft, Starbucks, Apple, 24-Hour Fitness, McDonald’s, Travelocity, and Disney’s Teacher of the Year, and others in this engaging multimedia presentation.
Carmine Gallo, author of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, is brought to you by BrightSight Group
The 20 Most Important Issues in Association Law
Join us for an overview of legal principles in association law, covering important issues ranging from risk and liability to transparency in financial records. Understand the essentials of association law, and review what is new and different this year.
Jerry Jacobs, Esq., partner, Pillsbury Winthrop Shaw Pittman LLP
Make Money Online! Unlock the Revenue Potential of Your Organization's Website
This fast-paced session will identify ways to maximize the revenue potential of your organization's website. Explore the most common revenue models for association websites, examine case studies of organizations that have achieved dramatic revenue results online, and leave with cutting edge ideas from around the Web that you can adapt. The top and bottom lines of any association, large or small, will benefit from the content in this session.
David Gammel, CAE, president, High Context Consulting LLC
3:15–4:30 p.m.
Thought Leader: How to Use the New Body Language to Explode Your Executive Presence
Body language and leadership training goes hand-in-hand with success—and effective application of rapport building and people reading skills are particularly essential in today’s business world. Leaders with executive presence are people who can influence others through interpersonal relationships, are open to meeting new people, can establish rapport, and find a way to connect with others. When leaders with executive presence speak, people listen. They inspire that I'll-follow-you-anywhere loyalty. Learn how to apply the same relationship building principles that Fortune 500 companies like Coca Cola, Lockheed Martin, and Disney use to enhance their executive presence, develop business, and extend their partner relationships.
Janine Driver is the founder, president, and lead instructor for the Body Language Institute and a recognized international communications expert, published author, and popular media guest.
Thought Leader: They Don’t Get It, Do They? Why Some Recruitment and Retention Strategies Fail & What To Do About It
As the world becomes flatter and the workforce becomes grayer, greener, and younger, do you have the right
talent in place to attract and lead your association into tomorrow? Organizations have the same access to technology, markets, and critical capital (e.g. intellectual, financial, etc), but the big differentiator to success will be attracting and retaining talent. Join us for a candid conversation with one of the world’s renowned experts in developing and implementing innovative concepts and strategies for maximizing organizational & individual potential through diversity management.
Roosevelt Thomas is CEO of R. Thomas Consulting & Training, Inc. and author of several books including the forthcoming World-Class Diversity Management: A Strategic Approach, co-published by ASAE & The Center and Berrett Koehler.
CEO Only: It's Not about Rightsizing…It's about Reshaping
Looking beyond the current downturn, important questions arise about what will be needed to succeed in the future. Consider the following questions: what competencies are needed? What constitues real value? What staff size and talent will be required? What should be reevaluated or abandoned? What can be outsourced? This highly interactive session uses mini-case studies, example tools, and conversation that will enable you to leave with options and new ideas, to develop a plan of action.
Glenn Tecker, president and CEO, Tecker Consultants LLC
Going Global: Key Considerations
Have you considered taking your association global but don’t know what opportunities or challenges globalization may present? Identify the key areas your organization needs to consider and examine a methodology to measure the challenges and opportunities. Walk away with a roadmap to guide your globalization decision-making process.
Sylvia Boyd, VP, global relations & development, The Institute of Internal Auditors (IIA)
8:30–9:45 a.m.
Thought Leader: Igniting Brilliance—Your Leadership Edge
When you ignite your brilliance, you uncover features that not only make you better than others, but different, unquestionably exceptional, or notable. It allows your organization to shine. Your board and employees notice it, your members connect to it, and the organization’s bottom line is impacted by it. Learn how to leverage your own assets to create your future instead of having it created for you; bounce back from hyper-change in your business environment due to added responsibility and reduction in workforce; and increase performance and productivity using brilliant tips, tools, and techniques. By attending you will be ready to recognize your role and responsibilities for fostering brilliance; document tangible action steps through creating a reinforcement plan, and serve as a change agent for high performance, encouraging employees to rekindle their passion and love their work.
Simon T. Bailey, catalyst of Brilliance Institute; and Larry Lynch, CAE, president, Environmental Association Management Partners
Thought Leader: Moving On: A Heartfelt and Humorous Look at Life’s Transitions
Wall Street Journal columnist Jeffrey Zaslow writes about the moments when life takes a turn whether it’s in our business or personal life. In his presentations, Zaslow delves into the recesses of our cultural psyche, with results that are surprising, funny, and often extremely moving. You’ll take an inside look at the phenomenon that led to his bestselling book with Dr. Randy Pausch, The Last Lecture. Showing video footage of Dr. Pausch and new footage of Captain Sullenberger, and sharing lessons he has learned, Zaslow will share unforgettable insights into the stories that have captivated people worldwide.
Jeffrey Zaslow, best-selling author and columnist, is brought to you by the Creative Artists Agency.
Associations by Design: Using Creative Design Principles to Deliver Maximum Member Value
Design enriches our lives in countless ways: it solves pressing problems, makes life more meaningful, and surprises and delights us by making the ordinary extraordinary. What if associations could design their next product or program to provide a distinct competitive advantage and increase customer value? Learn eight principles of design and a six-step design process you can use to enhance the value of your offerings, solve the everyday problems facing your members, and surprise and delight your members.
Scott Steen, CAE, executive director, American Ceramic Society
Megan Bricker, director, marketing & membership services, American Ceramic Society
Connecting Industry Associations Through Collaboration and Sharing
As a local chapter of a larger national association, do you feel you are disconnected, underserved, and looking for more? Consider the possibilitity of collaborating and sharing with chapters with similar challenges. Learn how the Virginia Association of REALTORS (VAR) and the REALTOR Association of Greater Miami and the Beaches (RAMB) are using digital and operational strategies to improve their associations by pioneering a shared network of resources, products, member benefits, and loyalty programs.
Ben Martin, CAE, VP, marketing & communications, Virginia Association of Realtors
Sterling Raphael, CEO, NFI Studios
Thought Leader: Maestro: A Surprising Story About Leading by Listening
Roger Nierenberg will provide inspiring and insightful lessons from the orchestra on leadership and performance in business. He’ll help you think about leadership and communication in an entirely new way. Truly great leaders, whether conductors striving for perfect harmony or CEOs reaching for excellence, act with a vision of their organization at its best.
Roger Nierenberg, a veteran conductor and author of Maestro: A Surprising Story about Leading by Listening, is brought to you by the Leigh Bureau.
Thought Leader: Leadership Isn’t Rocket Science: Six Ways to Boost Your Leadership IQ
Leadership isn’t complicated, and you don’t have to be a CEO to be a good leader. It's really a matter of having good communication skills, people skills, and knowing how to treat people right. Walk away with six common sense tips to become a more effective leader. You'll have the opportunity to share leadership challenges you're facing, and brainstorm ways to address them using the six tips.
Eve Becker-Doyle, executive director, National Athletic Trainers' Association
Overcommitted, Overwhelmed and Over It!
Is your email jam-packed every morning? Is your to-do list out of control? Do you find yourself wishing for a fire drill just so you can step away from your desk? If so, you are not alone. The #1 business lifestyle complaint in the world today is having too much to do with too little time, and every day the pace and pressure continue to increase. What would you give to feel relaxed and light-hearted as you face each busy day? Get ready to smile, because in this session you’re going on a fast-paced, story-packed, hilarious ride to right where the answers lie. BACK BY POPULAR DEMAND—this program was rated in the top 2% of more than 120 sessions at ASAE & The Center’s 2008 Annual Meeting.
Juliet Funt, president, Talking on Purpose, Inc.
3:00–4:15 p.m.
General Session: A View of the Industry – A Celebration and Future Focus!
Joy Behar
Celebrate the association profession and industry! Join host Joy Behar, co-host of the talk show The View and host of her own news and commentary program called The Joy Behar Show on CNN’s sister network HLN, as we recognize this year’s CAEs, Fellows, Diversity Executive Leadership Program (DELP) recipients, and the Associations Make a Better World Award Winners. Recognition of our Alliance Partners will be paramount in this session as well. After our celebration we will take a 30,000 foot view at the future of associations as Joy interviews Velma Hart, CAE Chair of the ASAE Board and Robin Lokerman, CAE Chair of the Center Board. The conversation will be high level, high energy with a good dose of humor.
9:00–10:15 a.m.
Thought Leader: Creating a Culture of Connection
Rising rapidly up the corporate ladder, Libby Gill moved from office temp to C-suite division in just five years, serving as head of PR/communication at major studios including Sony, Universal and Turner Broadcasting, and was also the branding brain behind the launch of the Dr. Phil Show. Now Libby shares her leadership strategies with organizations around the world who strive to create a culture of connection and excellence, despite challenging times. With her proven "Clarify, Simplify & Execute" process, Libby guides corporations and individuals - from start-ups to CEOs - to create bold leaders at every level of the organization. Learn how to get unstuck, identify and maximize your personal "Leadership DNA," and understand how to better foster connection, collaboration and camaraderie in the workplace.
Libby Gill, executive coach and bestselling author of YOU UNSTUCK: Mastering the New Rules of Risk-taking in Work and Life, is brought to you by Gold Stars Speakers Bureau
Business Modeling: Getting to the Big Picture
Has your membership lost its zeal? Learn how you can exercise independent judgment to lead business modeling change within your organization. Use for-profit strategies and principles and an exchange of ideas to help you develop innovative business modeling that includes flexibility to sustain your organization over time.
Velma Hart, CAE, national finance director and CFO, AMVETS National Headquarters
Tangie Newborn, president, Immense Business Solutions
Weaving Great Technology into Operations on a Tight Budget
Does your organization have a technology philosophy? With the help of a quick attendee survey on current technical environments, determine which technologies have worked, the ongoing benefits, and which technologies have failed and why. Determine the hidden costs of NOT changing with technology. Walk away with helpful tools you can implement immediately, including cost analyses of several tec
hnologies and an outline of an efficient technical cost structure.
Jim Cooke, VP, Network Media Partners, Inc.
Renato Sogueco, CIO, Society of American Florists
10:45 a.m.–12:00 p.m.
Thought Leader: Fresh Perspectives: Insights from Young Professionals
Recruitment and retention of the next generation of leaders is dwindling. ASAE & The Center and American Express have invested in 25 young leaders in the Leadership Academy for Young Association Professionals, a program designed to enhance their leadership skills. As part of the program, this group has worked diligently on a number of projects critical to association success. We encourage you to come hear about these projects which focus on generational communication, diversity through succession planning, volunteerism, ROI on staff motivation, and student recruitment with the goal of shining a new light on the topics. You’ll leave the session feeling inspired and optimistic about our future leaders.
Members of the Leadership Academy
Creating a Successful Education Portfolio
Focus on the critical first step to planning your education portfolio: defining, crafting, and refining your strategy, to avoid blind planning, costly mistakes, and ill-fated attempts at meeting member needs. Begin to build an education strategy that can be brought back to the association and fine-tuned for execution in 2011. Walk away with a better understanding of all of the key metrics -- internal and external - to gather and deliberate while building this strategy.
Debra Bachman-Zabloudil, CAE, president, The Learning Studio, Inc
Free: The Future of a Radical Price. . . and the Impact on Your Association
Drawing on many of the insights from Chris Anderson's book Free: The Future of a Radical Price, examine how many of the benefits that associations offer their members are becoming commoditized, resulting in reduced retention rates and the challenge to justify dues in the eyes of members. Learn to identify benefits that members will value, discover how to re-establish the value of existing programs and services, and turn the word “free” from foe to friend.
John Crosby, CAE, VP, communications, Software and Information Industry Association
Jeff De Cagna, chief strategist and founder, Principled Innovation LLC
Closing General Session:
Mojo: How to Get it, How to Keep it, How to Get it Back if You Lose it
Mojo is that moment when we feel we’re ‘on a roll’, firing on all cylinders, and everyone around us senses it. Mojo is not an elusive feeling, but a source of strength, purpose, and meaning that can be tapped. In this session, Marshall Goldsmith will show us how, in a difficult economy, nothing could be more valuable than recapturing the momentum-building energy of tangible success.
Marshall will describe the new world of work and show why MOJO is more important than ever before. He will discuss the interaction of happiness and meaning—at work and at home—and share some amazing research from his MOJO Survey, a comprehensive survey with thousands of responses. Marshall will share his ideas on how our MOJO is impacted by identity, achievement, reputation and acceptance.
Marshall Goldsmith is corporate America’s preeminent executive coach, having worked with more than sixty CEOs at the world’s leading corporations. He was named one of the five most respected executive coaches by Forbes, a top-ten executive educator by The Wall Street Journal, one of the most credible thought leaders in the new era of business by The Economist, and one of the most influential practitioners in the history of leadership development by BusinessWeek.
Today’s General Session is a luncheon and will welcome the incoming 2010-2011 board of directors.