Agenda for Saturday, August 21, 2010
To see the agenda for Friday August 21, 2010, click here.
(Please contact Mark Milroy at mmilroy@asaecenter.org with any questions)
| Saturday, August 21, 2010 | ||
| 7:30-8:30 a.m. |
BREAKFAST Breakfast with Roundtable Discussions |
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| 8:30-8:45 a.m. |
Break |
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| 8:45-10:00 a.m. |
GENERAL SESSION AMC-Managed vs. Stand-alone Models: Evidence-Based Comparisons Two recent studies comparing matched groups of associations under each management model reveals that there is a difference between stand-alone and AMC-managed organizations. But, this difference is not according to long-standing myths, like AMCs are good for incubating start-up associations, or for small organizations. According to the evidence, AMC-managed organizations have more value-conscious leaders – they pay less, on average, for their key resources and enjoy performance benefits that stand-alone organizations should envy. Listen to the evidence presented during this session and judge for yourself. |
Speaker: Michael Lobue, MS, CAE |
| 10:00-10:15 a.m. |
Break |
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| 10:15-11:45 a.m. |
GENERAL SESSION General Sesson: Social Media: Generating Leads and Beyond You’ve got a FaceBook Fan page…Great, now what? Social media has gone from non-existent to “the talk of the town,” to near ubiquitous…but how can AMC owners use it to drive business? Devine + Powers will host this 90-minute session designed to help AMC owners see beyond the hype and learn how to utilize the social web to produce ACTUAL business results. The session will explore several case studies to see how companies you never thought could make money with social media did, by thinking creatively about the tools. This workshop is NOT Social Media 101. Devine + Powers will teach you how to stop wasting time and how to start generating leads. Skeptics welcome. |
Speaker Jeff Gibbard, director, social media practice, Devine + Powers |
| 11:45 a.m. -1:00 p.m. |
LUNCH |
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| 1:15-2:30 p.m. |
GENERAL SESSION General Session: Strategic Communication Thinking strategically about communication? Social Media or Social Meaning? Are you being effective and efficient? When is less, more? Is faster always better communication? From theory to practice for AMC Leaders. |
Speakers: J. Dwight Anderson Robert Waller, Jr.
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| 2:30 - 2:45 p.m. |
Break |
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| 2:45-4:15 p.m. |
AMCs by Size (Breakout Sessions) Mid-Size AMCs (11-35 Employees) Larger AMCs (35+ Employees) These breakouts will give you the opportunity to network with your peers. Discussions will center around “up at night” issues and day-to-day challenges. Little or big questions – this is your opportunity to ask them. A facilitator will get things started based on topics submitted by participants. |
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| 4:15 - 5:00 p.m. | The Value Proposition of AMC Institute Accreditation Thinking about Accreditation for your AMC? With the ASAE - AMC Accreditation program sunsetting at the end of 2010, you may have started to consider having your AMC work toward earning AMC Institute Accreditation status. Perhaps you aren't sure how the ASAE and AMC Institute Accreditation programs are different. Others may be still evaluating the ROI on developing and implementing the internal processes that are associated with Accreditation. Plan to attend this program to learn more details associated with earning the soon to be ONLY AMC Accreditation status. |
Speakers: Aurelie Alger & Suzanne Pine, AMC Institute Accreditation Task Force |
| 4:15 - 5:00 p.m. |
Associate Member Forum All suppliers are invited to this “open forum” to discuss current programs involving AMCs and their supplier partners; and ways in which we can continue to collaborate. Open agenda. |
Speakers: Lori Gordon & Matthew Schwartz, AMC Institute Associate Member Task Force |