Saturday, August 6, 2011

7:30–8:45 a.m.

Networking and Breakfast Roundtable Discussions
We've listened to you… each of you! The Roundtable Discussions have consistently received high evaluation scores and we received feedback that these engaging discussions amongst peers are what make our meetings as dynamic as they are. But, we've also heard that more unscripted networking time with your friends and colleagues is something you'd like to see more of. Breakfast this summer will encompass both! Look for a topic set at some of the tables that sparks your interest and plan to have an engaging conversation with other attendees. Or, simply pull up a chair at an unmarked table and sit back and enjoy a little breakfast at your leisure while you catch up with old friends or make new ones before the full day begins.

8:45–9:00 a.m.

Opening Remarks

9:00 a.m. –12:00 p.m.

The Future AMC Model

Do you feel it? Are you seeing it? Are you making changes to adapt to it?

What will the AMC Model look like in 3, 5, even 10 years? As the saying goes, the train of change is coming down the track — are you ready to get on the train?

Clearly there are already demographic changes in the volunteer base of associations, rapid advances in technology and social media, and in corporate and association staffing trends. The competitive landscape is shifting - many businesses are trying to behave more like associations and many associations are trying to behave more like business. Can AMCs be the beneficiaries of these dynamics? Wouldn't it be great to get a glimpse into what the future holds?

These are just a few of the issues potentially impacting Association Management Companies now and in the future. Glenn Tecker, of Tecker International LLC, will facilitate this thought-provoking session. Advanced survey data will be shared with participants. Tecker will lead participants through thought-provoking discussions that will explore the challenges and opportunities that lie ahead for AMCs, along with solution strategies.

A not-to-miss session for those in the AMC Community who want to know what lies ahead.

Speaker:

Glenn Tecker, chairman & co-CEO, Tecker International, LLC

12:00–2:00pm

Lunch
Sponsored by Associated Luxury Hotels International

2:00–3:15 p.m.

CONCURRENT SESSIONS

2:00–3:15 p.m.

Managing Content to Enhance Client Value

According to the Growth Paradox, "The smaller you are the BIGGER you must look, and the bigger you are the SMALLER you must get." Content management allows AMC association clients to raise their profiles as thought leaders, while building and serving niche communities. Which begs the question: Who's your AMC's "Chief Content Officer?" Regardless of the size or structure of your AMC, it's more important than ever to have someone at the helm of your clients' content strategies. (And if you don't have content strategies in place for your clients, then all the more reason to attend this session!) Content marketing is not about creating award-winning publications or becoming a social media superstar — it's about developing and re-imagining content that engages audiences, adds value for members, and positions your clients as thought leaders in their industries. Learn ways to make the content you produce more compelling, relevant and interactive, while improving the return on investment for your AMC's clients.

Speaker:

Becky Rasmussen,director of content management, Drake & Company

2:00–3:15 p.m.

AMS — Avoiding the Potholes

In this fast-paced session, an industry expert will cover some of the must "do's and don'ts" of selecting and implementing an Association Management System (AMS) to help you avoid the inevitable bumps and potholes along the way. Should you always issue an RFP? Do you need to augment your staff to increase the likelihood of success? What are the top mistakes organizations make during this process? Bring your questions and some answers too! You'll walk away better equipped to successfully face this exciting (and daunting) task!

Speaker:

Loretta Deluca, FASAE, CEO, DelCor Technology Solutions

2:00–3:15 p.m.

Legal Issues Impacting Association Management Companies and Their Clients

Hear from an attorney experienced in advising your association clients about the legal issues that they encounter, issues that your AMC is responsible for being able to recognize and refer to legal counsel when necessary.

Speaker:

Jonathan T. Howe, JD, senior partner/president, Howe and Hutton, Ltd.

3:15–3:45 p.m.

Break

3:45–5:00 p.m.

Concurrent Sessions

3:45–5:00 p.m.

Breakouts by AMC Size

Smaller AMCs (10 Employees or Less)
Mid-Size AMCs (11-35 Employees)
Larger AMCs (35+ Employees)

Love the idea of networking with your peers, but wish you had additional time to sit one-on-one with company representatives that face the same challenges as you do on a day-to-day basis? This is your opportunity! Based on consistent member feedback, we've slotted this time to allow you to have open discussions with your peers. A facilitator will get things started by asking what is on your mind, and the free-flowing exchange of information and ideas will begin. Get ready to learn and grow!

3:45–5:00 p.m.

Get to Know AMCs to Earn Business

This session is for Associate Members and those interested in becoming Associate Members of the AMC Institute. Participants will gain key understandings of what AMCs are, how they operate, how decisions get made, and how to best approach them for business opportunities. Participants will also learn how to effectively promote the AMC model when and where appropriate.

The two areas of focus for the panel discussion are:

1. Getting to Know the AMC model
   • Understand what the AMC model is and how it may differ for small, medium and large AMCs
   • Learn typical AMC structures and decision making
   • Learn the pressures and objectives that AMCs operate under
   • Learn how to do your homework before calling into an AMC
   • Learn 10 tips for effectively working with AMCs
2. Scratching Each Others' Backs
   • Learn how to effectively promote the AMC model in your sales efforts when appropriate
   • Learn how to make your company visible to the right staff at AMCs

Participants will get an Associate Member Toolkit as part of attending this session.

Session Chairs:

Paul Wehking, VP, of Strategic Accounts, Omnipress

Donna Kelley, CMP, CASE, Association Account Executive, Marriott Global Sales

Panel/Split Session Format with Content Delivered by:

Gary Baker, CMP, national sales manager, Mohegan Sun

Josh Gold, CAE, CMP, senior sales manager, Disney Resort Destinations

Donna Kelley, CMP, CASE, association account executive, Marriott Global Sales

Robert McLean, CAE, president, REM Association Services

Robert Waller, Jr., CAE, president & COO, Association Headquarters, inc.

Betsy Wintringer, marketing director, Association Management Center

3:45–5:00 p.m.

AMC Institute Accreditation — Did You Know It Is All About Best Practices?

Dozens of AMC Institute Accreditation Workshops and Study Groups have been hosted over the last several years, and 65 AMCs have already achieved AMC Institute Accreditation. I'm wondering why your AMC's name isn't on the list. Is it because you think it is too time consuming, too expensive, or just irrelevant? Perhaps you started the process and never made it to the finish line, or are undergoing the re-accreditation process for the first time — either way this session is for you.

Now that the ASAE AMC Accreditation no longer exists, the AMC Institute Accreditation Program is the ONLY one of its kind. Plan to join us for this informal and interactive session to find out for yourself that the AMC Institute Accreditation Program is all about adhering to AMC Best Practices. We'll answer your questions, share samples, and give practical advice on how to effectively work through the process to becoming an AMCI Accredited AMC. We hope to see you there!

Speaker:

Sue Pine, CAE, AMCI Accreditation Task Force Chair