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Education


Our Learning Labs offer something for everyone…whether you are a seasoned executive or new to the association profession, we have a session for you!

Your association peers, through their participation on ASAE & The Center’s committees and councils, developed many of the Learning Labs. The personal involvement of these association professionals guarantees that you can choose from sessions that truly address current issues and trends in our profession.

Please note that the majority of the Learning Labs are categorized by domains which correlate directly with those used for ASAE’s Certified Association Executive program, the most recognized symbol of professionalism in association management.

Track:
Session Type:
  

 Friday, August 15
1:00 PM - 6:00 PM 
   AMC Owners and Principals Program Various Speakers 
 
 Saturday, August 16
7:30 AM - 3:00 PM 
   AMC Owners and Principals Program Various Speakers 
2:30 PM - 4:00 PM 
   Connecting and Reclaiming Your Personal Touch in This Digital World RoAne 
 
 Sunday, August 17
1:30 PM - 2:45 PM 
   Associations Next: Local Business Strategy and Infrastructure Can Grow Business Globally van Oers 
Pederzoli 
Reiser 
   Business of Meetings: Family Feud for the Meetings Industry Hernbroth 
   Business of Meetings: The Annual Meeting as a Measure of Success Bobrow, CAE, CMP, CMM 
   CEO Only: The 10 Biggest Legal Traps Association CEOs Should Avoid Tenenbaum 
   Continuing the Conversation – Implementing Social Networks Wolfe, Jr. 
   Crisis Intervention & Resolution: Association Government Relations in Action Cepriano 
   Crucial Conversations: Communicating the Best Ideas When the Stakes Are High Maxfield 
   Defining Value Through Global Community Transformation Jacobs 
   Establishing International Partnerships Rubin 
   Evaluating Membership Model Alternatives Langan 
Smith, CPA 
Jankowski, PE 
Gerstmann, Ph.D., CAE 
   Incorporating New Media into Your Communication Plans Steggles 
Blacklock 
Della Rocca 
   Making Business Sense of Climate Change Lokerman 
   Maximize your IP IQ: Tips for Asset Protection and Revenue Generation Morgan Johnson 
Branzelle 
Glassie, Esq. 
   Meet the Association Community Bloggers! Notter 
Martin, CAE 
   Nightmare on Association Avenue: How to Determine Ethical Vulnerabilities Before They Hurt Your Association’s Reputation and Bottom Line Baker 
Browning, CPA 
Hansen 
Woehlke, Esq. CAE 
   Recruit, Retain and Engage Diverse Members Echevarria 
   Solving Small Staff Organization Challenges – Priceless! McGencey-Washington 
Martinson, CAE 
Bridges, CAE, IOM 
   Who: A Solution to Your #1 Problem in Business Street 
   Behind the Scenes of the Global Summit on Social Responsibility: Vision, Process and Technology Sarfati, CAE 
Kaplan, Ph.D. 
   Book Discussion: Decision to Volunteer  
   Fellows Situation Room: Defining Your Organization's Culture Belmont 
Fader 
Power, CAE 
Riemersma, CAE 
   Social Media Lab: Using Public Channels to Get Your Message Out Hutchins 
Fine, CAE 
   Suppliers Only: Maximizing Your Convention Attendance-Advice from the Pros Ross, CMP 
Gannon 
Shure 
Scypinsk 
Welsh 
   Tools of Engagement Bowman 
Jones, CAE 
Ropa, CAE 
   When Business Processes Don't Support the Strategic Plan Dunne 
Fleming Doyle, CAE 
 
 Monday, August 18
10:30 AM - 11:45 AM 
   Associations Next: Governing Simply: Enabling Innovation Through Responsible Stewardship De Cagna 
   Brand Leadership Marketing Roundtable Gulko 
   Business of Meetings: Social Media Marketing Canning 
   CEO Roundtable: A Discussion on Human Resources Hockman 
   E-Publishing: Cutting Through the Electronic Buzz Medaille 
Stratton 
Simon 
Buser 
   Earning the CAE: Your Path to Success in Association Management Melia 
Cyr 
Wei, CAE 
   Expanding into China Tam 
Denham, PLS 
   Extending the Possible Through Partnerships Areno 
Tenenbaum 
Worth 
   Increasing First-Year Retention with Target Marketing Paulson 
   Integrating Budgets: Turning Veggies into Dessert for the Entire Staff Hallman 
Gellman 
   Just Win, Baby: Coach Your Team to Supercharged Success Moore, BA, ACC 
Williams ACC 
   Megarexia Can Be Lethal Perlov 
   Paradox and Imperatives in Health Care: First Things First for Spending Less and Getting More Bauer 
   Playing Well Together – Collaborations or Combinations with Other Nonprofits Jacobs 
Arend 
Bray 
Maehara, CFRE, CAE 
   Recruit and Retain Like a Rock Star! Using New Media to Engage Young Members Brock 
Williams, CAE 
Whelan 
   Speak Like a Pro! Rifkin 
   Strategic Planning for IT - Just How Important Is It? Kane 
McMakin 
   10 Direct Marketing Strategies You Can Implement Tomorrow Goldman 
   Social Media Lab: The Mystery of Virtual Worlds Revealed! Smith 
   The Wanna Be CEO Newborn 
2:30 PM - 3:45 PM 
   Business of Meetings: Getting the Most Value Out of Your Marketing Spend Charlebois 
   Campaign 2008: Health Care Platforms and How They Will Affect Your Members Gertzog 
   Competing Interests or Invisible Alliances? Makwakwa 
   Creating a "Sales" Culture in Your Organization Bresson 
Pilson, CAE 
Oser 
   Decision to Volunteer: What It Could Mean for Your Organization Fischer, CAE 
Chreno, CAE, IOM 
O’Neil, CAE 
   Explore the Future: Key Environmental Trends Facing Associations Talwar 
   Fellows Situation Room: Your Brand is Being Abused: What Should You Do? Isaacs 
Weinberg, CAE 
Stein, CAE 
Howe, Esq. 
   Going Green: Education on the Growing Green Market for Association Executives Kiernan 
Monteleone 
Ryman 
Martin 
   Going International: Challenges and Opportunities Unique to Trade Associations Hacker, CAE 
Budev 
   Leading With Laughter: How U.S. Presidents Use Humor To Motivate and Communicate Kushner 
   Millennium Membership Revisited: What’s In and What’s Out in Today’s Membership Environment Levin 
   New Competition for Your Non-Dues Revenue and Members Weddle 
   Open Education: Risks and Rewards Sabol 
Cobb 
   Shared Values: How to Discuss Them With Staff Leibold 
Miller, CAE 
   Tax and Legal Hot Topics for Tax Exempt Organizations Woehlke, Esq. CAE 
Alston Dosunmu 
Scarpa 
   The Ultimate Idea Swap Sidletsky 
   What Makes the "10 Best" Best? Ensuring Financial Security for Your Employees McVicker 
Fromm 
   You've Been Sued...What's Next? Litigation Claims Management for F&A Executives Novick 
Brown, Esq. 
Webster, Esq. 
Schraer 
   50 Things You Need to Know Before Hiring a Consultant Tucker Thomas, CAE 
Kushner 
Stackpole, CAE, IOM 
Faculjak 
Cox CAE