We are proud to welcome the following General Session speakers to our stage at the 2011 Annual Meeting and Exposition:
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Sunday, August 7, 2011, 8:30–10:00 a.m. |
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Tuesday, August 9, 12:15–2:00 p.m. |
Opening General Session — From Glossy Page to Web Page: An Editor’s Odyssey
As the highest-profile, most talked-about magazine editor in the world, Tina Brown will share her perspectives about the changing face of print media. Hear how communicating world events, breaking news and thought-provoking content has dramatically changed and continues to evolve in our digital environment.
From a young writer for Punch magazine and the London Sunday Times, Tina Brown quickly rose through the ranks of the magazine industry on both sides of the Atlantic to become editor of Vanity Fair and The New Yorker, publisher of Talk magazine and most recently, editor-in-chief of The Daily Beast/Newsweek merger.The 2008 launch of The Daily Beast quickly changed the way we consume news online; the tagline says it all: "Read this. Skip that." A smart one-stop news shop with an effort to redefine news, The Daily Beast shifts, sorts and curates news mixed with original content. In Brown’s own words, "it’s a speedy, smart edit of the web from the merciless point of view of what interests the editors." Brown is a frequent commentator on ABC’s Good Morning America and MSNBC’s Morning Joe, and recently launched the internationally-renowned "Women in the World" summit.
The Key Award, Academy of Leaders Award, and Professional Award recipients will be recognized at this session.
Tuesday, August 9, 2011, 12:15–2:00 p.m. (Lunch from 12:15–12:45 p.m.; Session from 12:45–2:00 p.m.)
Closing General Session — FL!P: Creative Strategies for Turning Challenge into Opportunity, and Change into Competitive Advantage

Innovation doesn't just mean a hot new product or advertising campaign. True innovation is more often a realignment of the way that leaders think about business structure and organizational design. Peter Sheahan reveals that, in order to find new opportunity and increase competitive advantage, organizations must look at their business and industry in a new way. Learn how to find opportunity where others cannot! Sheahan will teach you how to be YOUnique in your thinking about your business, your customers and your organizational design. He will identify current trends and changes impacting our industry, and then illustrate the mindset and inclination to exploit these trends for the future. Using industry-specific examples and an energetic stage presence, Sheahan will challenge you to think differently, to create mind-blowing success!
The ASAE Board of Directors will be recognized at this session
A native of Australia, Peter Sheahan has spent a decade teaching leaders how to flip their thinking and find opportunity where others cannot. When competitive advantage is in jeopardy, he helps organizations think differently about their business model, their customer, and their organizational design. Sheahan identifies the current trends and marketplace changes impacting various industries, and then creates the mindset and the inclination in leaders to exploit these trends for the future. He is the author of six books, including Fl!p: How to Turn Everything You Know on Its Head and Succeed Beyond Your Wildest Imaginings and Making It Happen: Turning Your Good Ideas into Great Results. Fl!p, an international best-seller available in 25 countries, emphasizes the need for leaders to have mindset flexibility.

































