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Learning Labs

Learning Labs are short, 75 minute education sessions led by other association and nonprofit executives, industry partners, and field experts. Each has been carefully chosen and vetted by our staff and volunteer membership. You will find a variety of topics for each professional interest section covering the current trends and concerns we’re all facing.

The presentation format varies by session and can include, interactive, panel, lecture, group work or any combination the speaker desires. When known, we’ve listed the format in the session description.

The Search feature below should help get you started, or scan all education sessions by day.

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Friday, August 20
Session Title	Speaker(s)
2:30 PM - 6:00 PM
AMC Community Pre-Conference Program
Saturday, August 21
Session Title	Speaker(s)
7:30 AM - 5:00 PM
AMC Community Pre-Conference Program
2:15 PM - 3:30 PM
How to Effectively Work a Tradeshow as an Exhibitor (Supplier Only)	Benear, Roy Gannon, Paul Hoops, Leonard Leon, Heidi Phelps, Heather
Sunday, August 22
Session Title	Speaker(s)
1:30 PM - 2:45 PM
2010 Association Compensation & Benefits	Dignam, Monica Six, Shawn
A New Approach to Building Partnerships: An Appreciative Inquiry (AI) Summit	Campbell, Stephanie Feinson, Michael Ingram, Stephen
Ask the Marketing Experts	Armstrong, Mike Doucette, Bob Head, Terry Powers, Celeste Slaughter, Jodie
Business of Meetings: Penetrating or Expanding Global Markets through Meetings	Bhojwani, Ajay Turner, Peter
Emotional Intelligence - The Leadership Spark that Ignites Association Excellence	Pierce, Tom
Enhanced Social Media and Engagement Strategies	DeLorenzo, David Eichler, Mark Steggles, Andy
GLBTQ: How to Be Inclusive When You Can't "See It"	Bissey, Stanley Peterson, Eric
Green Your Office	Carven, Deborah Fitzgerald, Manny Matt, Meg
Identify Key Economic Indicators for Your Organization and Build a Dashboard for Success	Gellman, A. Michael Hallman, Linda
Make Money Online! Unlock the Revenue Potential of Your Organization's Website	Gammel, David
Outsourcing Toolkit for Small Staff Associations	Cooper, Tom Harrington, Shira Hofmeister, Anna Morin, Jeanne
Take Your Conferences Online	Cobb, Jeff Ellis, Tony
The 20 Most Important Issues in Association Law	Jacobs, Jerry
The 360-Degree Marketing Communications Strategy	Dawkins, Nan Fortin, Frank Nolan, Jaime
The Association That Innovates Integrates: The Senior Executive’s Role	Dea, Don Hood, Tom Lee, Hugh
The Decision to Learn	Search, Boyd Albert, Lillie Grady, Jenifer Horwitz, Howard
What CEOs Need to Know about IT	Kane, Cort
1:30 PM - 4:30 PM
Business of Meetings: Designing a Sensational Event	Cottam, Kevin
3:15 PM - 4:30 PM
Business of Meetings: Rethinking Event ROI: Event Intelligence to Drive Value	Olson, Eric
CEO Only: It's Not about Rightsizing…It's about Reshaping	Tecker, Glenn
Cyber Liability Risks - Tackle the Top Insurance Exposures for Associations	DiSilvestro, Mike Evans, Michelle Prymas, Stephen Sullivan, Sharon
Define Success in the CEO Role Before You Take the Job	Green, Nancy
Digital Dynamics: The New Look of Publishing	Stratton, Debra
Discussion Forum for Executive Management Staff	Gold, Stephen Shields, Jeffrey
Feasibility Faux Pas and How to Avoid Them	Niero, Christine Rops, Mickie
Fundraising and the New Economy	Looney, Chris
Going Global: Key Considerations	Boyd, Sylvia
Healthcare Association Interchange	Zinnert, Michelle Smyth, Steve
Increase Acquisition & Retention Rates Via New Marketing Strategies	Pawlaczyk, Gary
Industry Partner Trends	Eastman, Jeff Kliman, David Lehman, Tom
Interview with the World's Worst Client	Bowman, Susanne Fine, Gregory
Learning from History: Partnership Lessons from Lewis & Clark	Blanken, Rhea
Make Your First Meeting in China a Success	Westgeest, Alfons
Maximize Your Effectiveness and Keep Your Association Safe in an Election Year	Altman, Jeffrey Kahl, James
Risky Chapters? Maximize Outcomes & Minimize Liability	Houstle, Peter White, Leslie
Small Staff Association Marketing Solutions Lab	D'Uva, Matthew Oser, Scott
Strategy in Planning, Crisis Management, and Media Relations	Crosby, John Lachance, Janice Rickard, Al Tyson, Karen
The Difference a CAE Makes	Harris, Bob Pawlucy, William
The Disaster Experience - Small Staff Edition	Mellinger, Bob
Monday, August 23
Session Title	Speaker(s)
8:30 AM - 9:45 AM
2010: The Year of the Community Manager	Newman, Eric Donovan, Kristi Snell, Roy Steggles, Andy
A Look Ahead at the 2010 Elections	Ellis, Jim
Ask the Lawyers Your Most Pressing Questions	Howe, Jonathan Jacobs, Jerry Seely, James
Associations by Design: Using Creative Design Principles to Deliver Maximum Member Value	Bricker, Megan Steen, Scott
Beyond Diversity: Building an Inclusive Environment	Doute, Stephanie Gadsden, Oleathia Wolowiec, Aaron
Business of Meetings: Un-Breakout: Creating an Event Engagement Plan	Connolly, Midori Hurt, Jeff Levin, Jessica
CEO Only: Systemic Governance Change	Burns, William Conlon, Karen Lesser, Philip
Connecting Industry Associations Through Collaboration and Sharing	Martin, Ben Raphael, Sterling
Consider This: Business and Legal Concerns Raised by Social Media	O'Neil, Peter Wilson, James
Coping and Managing as a Small Staff Executive	Bitter Smith, Susan Gardner, Michael Hieb, James Long, Therese
Demonstrate Leadership with Community Service	Doane, Amy Yahnke, Bana
Develop a Certificate Program With Meaning	Goldman, Joshua Rops, Mickie
Doing More with Less: Driving up Training Value in Tough Times	Taylor, Julie
Leading-Edge Learning: Thinking “Different” about Learner Engagement	Edwards, Kathleen
Learning Made Portable	Mouw, Alexandra
Make Social Media Work for Your Online Career Center	Vance, Dianne Deale, Charles Gibson-Burtnick, Regina Inchauteguiz, Peter Smith, Christine
Plays Well With Others: Engage Your Members by Integrating Multiple Communications Channels	Engel, Elizabeth Masri, Layla Morton, Lynn
Quit Annoying Your Web Site Users!	Coriale, David Lewis, Dina Satovich, Cecilia
The Decision to Give: A Report on the Research Findings	Assante, Carylann Cammiso, Valerie
The European Union: Ignore It at Your Own Risk	Reiser, Thomas van der Laan, Benno
The Situation Room: Practical Perspectives on Real World Executive Situations	Albizo, Joel Ehrecke, Wesley Green, Nancy Mancuso, Dawn McEntee, Christine Stackpole, Kerry
To Tell the Truth	Notter, Jamie
Transform Your Membership Model - Professional Association Edition	Whorton, Kevin
Transform Your Membership Model - Trade Association Edition	Calhoun, Andrew Baehr, Matt
1:30 PM - 2:45 PM
Business of Meetings: Hotel Attrition Survival Guide	Nershi, David
Business of Meetings: Beam Us Up Scotty! Enhance, Extend, and Enliven Your Meeting with Technology	Henry, Reggie
CEO Only: Sail Upstream: Aligning Organization and Operations with Strategy	Freedman, Allan
Do You Have What It Takes to be a "Recession CEO"? Building the Capacity to Lead in Turbulent Times	Albizo, Joel Chamberlain, Henry Kaul, Pamela Pomerantz, Paul
Due Process in Membership and Credentialing Decisions	Glassie, Jefferson Portman, Robert
Earn the CAE: Your Path to Success in Association Management	Lake, Sara Frison, Lori Martino, Salvatore Melia, Greg
Engage Your Members Using Mobile Devices	De Cagna, Jeff Rominiecki, Joe Sogueco, Renato
Flat is the New Up: Lessons Learned from the Great Recession	Rutledge, Andrea Wiley, Scott
Generate Nondues Revenues from Alliance Building	Batarla, Rob Bell, John Esmail, Ozair
Get the Most from Your Board: For Small Staff CEOs	Pendley, Don
Get Your Data Under Control	Conley, Kevin Streszoff, Denise Trochlil, Wes
Govern for Growth: Engage Your Nonprofit Board in Effective Governance	Axelrod, Nancy
Innovation in the Nonprofit Community: What Have We Learned?	Pietranton, Arlene Blenkle, Jennifer D'Uva, Matthew
Is Your Investment Committee Well Behaved?	Olcott, Robert Poppa, Dick
Leadership Isn’t Rocket Science: Six Ways to Boost Your Leadership IQ	Becker-Doyle, Eve
Organizational Assessment and Restructuring	Dunne, Joanne Kushner, David Morgan Johnson, Eileen
Overcommitted, Overwhelmed and Over It!	Funt, Juliet
State Level Advocacy During a Fiscal Crisis	Barton, Karey Goldstein, Peggy
The 21st Century Value of Membership	Gonzales, Karen Lestition, Amy Schroeder, Pamela Tauvaa, Junior
Tweetups & Twestivals: How Social Media Can Engage New Donors	Drake, MA, Steve
Virtual Board Meetings: Transition from Onsite to Online	Buszuwski, Mary Finstein, Richard
Virtualization: The Business Justification	Perdue, Michael
Workforce and Membership 2020	Leiter, Jeffrey Solebello, Nick Tschirhart, Mary
Tuesday, August 24
Session Title	Speaker(s)
9:00 AM - 10:15 AM
Are You STILL Working for the Same Association After All These Years?	Belmont, Barbara Van Hook, Robert T. Wintz, Leigh
Be Ready for the Economic Rebound	Batarla, Rob Chazottes, Elizabeth Luke, Wendy Woods, Brent
Build a Successful Association Consultancy	Carey, Stephen Leeman, Patty Nichols, Ginger
Business Modeling: Getting to the Big Picture	Hart, Velma Newborn, Tangie
Business of Meetings: Best Practices for Revitalizing Events to Maximize Attendee and Exhibitor Engagement	Kendall, Melinda O'Neil, Peter
Business of Meetings: General Sessions – The Making Of	Del Brocco, Sam Schild, Hal Sprague, Robert
CEO Only: Reclaim Hundreds of Executive Hours	Dalton, Francie
Compete For and Retain the Best Employees: Benchmark your 403(b) Plan	Tedrick, Rick Rainforth, Vince
How Google Analytics is Turning the Webstats World and Your Site Upside Down	Kelly, Jim Martin, Dave Whitaker, Betty
It's a YouTube World: Using Video for Communication	Lenard, Jeff Mann, Wendy
Meeting in the Middle: Young Professionals and CEOs Deliberate Ethics	Campbell, Shana Eisenstodt, Joan Wilkins, Ronnie
Nonprofit Online Engagement Strategies	Stewart, Kelly Schaffer, Mike
People Power: Sustain a Strong HR Culture	Fayoumi, Mary Lynn
Reduce the Distance between Data and Action	Westlake, Sally Core, Margaret Rattican Janik, Lauren
Selecting an AMS/CRM - Audience Shootout for Medium to Large Associations	Achurch, Rebecca Cullen, Tracy DeLuca, Loretta Gibson, Jim Kane, Cort
The Benefits of a Strategically Balanced Member Community	Bynum, Marjorie Hoffman, Peggy Ghikas, Mary
The Mental Model Challenge for Healthcare Association Executives	Saputelli, Ray Baker, Jennifer
The Ultimate Idea Swap	Sidletsky, Lisa
Top Ten Lessons Learned in Rebuilding and Rebranding	Fraser, Michael
Using Trends in Effective Strategic Planning	Dalton, James Pine, Suzanne
Watch Your Step! Avoiding the Ten Biggest Association Governance Pitfalls	Goedert, Paula Tenenbaum, Jeffrey
Weaving Great Technology into Operations on a Tight Budget	Cooke, Jim Sogueco, Renato
10:30 AM - 12:00 PM
Industry Power Session – Unveiling Research to Advance the Future of Tradeshows	Parke, John
10:45 AM - 12:00 PM
Accountability in Action: Enforcing Board Member Responsibilities	Howe, Jonathan Lockwood Herman, Melanie Morgan Johnson, Eileen
Are You PCI Compliant?	Wallace, David Rosenberg, Gregory
Business of Meetings: Behind the Scenes of Events - Greening Tales to be Told	Assante, Carylann Lindley, Scott Wakefield, Kathryn
Business of Meetings: Conference Growth in an Economic Downturn	Coll, Regina Gayle, Amanda Kishel, Denise Lee, Kim Sweeney, Cynthia
Career Management for Senior Level Staff	Brown, Catherine Doucette, Bob Washington, Lisa Zaniello, James
CEO Only: Association Alliances, Partnerships, and Mergers	Hix, Lisa Hoffman, Thomas Langan, John
Complex Technology Management for the Micro-Staff Association	Harrison, Jonathan Udelson, Ted
Consensus Business Strategies for Large Associations	Pickerel, Kirk West, Dean
Creating a Successful Education Portfolio	Bachman-Zabloudil, Debra
Deconstructing Social Media Guidelines	Dreyer, Lindy Grant, Maddie White, Leslie
Engaging and Retaining Young Members: Three Grassroots Programs to Consider	Dicht, Burton Werner, Jill Schultea, Melissa
Free: The Future of a Radical Price. . . and the Impact on Your Association	De Cagna, Jeff Crosby, John
IT Lightning Round: Four Hot Topics for the Price of One	DeLorenzo, David DeLuca, Loretta Shields, Jeffrey Tenenbaum, Jeffrey
Marketing vs. IT: Solutions to Minimize Conflict and Maximize Results	Birch, Brian Jansen, Marilyn Kaighn, Robert
Membership Mentoring in a Web 3.0 World	De Cagna, Meeghan Wolfe, Lauren
Say Goodbye to Brick and Mortar: Take Your Association Virtual	Ali, Veronica Karen, Jay

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