Permission Granted to Get Rid of the BS and Attract Diverse Markets
Monday August 10
1:30 – 2:15 p.m.
Founder & CEO of Risha Grant LLC
During this time when COVID-19 and police violence disproportionately impacts black people and people of color, how you speak to racially and culturally diverse markets can have a massive impact. Companies are struggling to find ways to show their care, solidarity, and support to the customers who purchase their products. They recognize messaging is essential, and that we live in a climate where it is crucial to say things right the first time.
Do your marketing materials and your website feature diverse groups? Are you using inclusive language to attract new members and clients? These easily overlooked but crucial details can open doors to untapped markets and revenue streams while adding to your customer's value.
We must remember that we are stronger when we stand together, whether through a pandemic, police violence, or the growth of our companies. We must believe that our strength is interconnected and will produce great results. Learn the keys to effectively engage diverse groups and get tips on communicating to and attracting new markets.
Motivated by her passion to recognize her own BS and correct societal “isms” like racism, sexism, classism and plain old stupidism - it is Risha Grant’s personal mission to expose the value of Diversity & Inclusion while shining a light on the economic impact it creates.
Innovation Through Culture-Stories from a Decade at Google
Monday, August 10
4:30 - 5:15 p.m.
President, Story Arc Consulting
Steve Lerch is a digital strategy and marketing consultant and an award-winning, international public speaker. He spent 9 years working for Google where he designed digital strategies for consumer electronics brands like GoPro and Nest, as well as federal government agencies, and national trade associations. Following his career at Google, Steve founded Story Arc Consulting, where he brings his unique perspectives on consumer behavior, marketing, and innovation to various companies, organizations, and events.
Steve will address how even with an army of the world's brightest engineers and seemingly infinite budgets, the greatest ideas and innovations in the 20-year history of Google have stemmed first and foremost from simple cultural building blocks. Learn to lead your organization or your team in embracing innovation by instilling the cultural principles that have guided one of the world's most successful companies.
Resilience in the Face of Uncertainty
Tuesday, August 11
1:30 - 2:15 p.m.
The world is changing faster than we ever imagined. Leaders and teams have to dig deep within themselves to break through and find opportunity in uncertain times. Before becoming a #1 New York Times bestselling author, playing basketball at the White House, having beers with Prince Harry, or living out his other dreams, Ben suffered from crippling depression. After dedicating himself to a series of life changes, Ben had a shift in perspective that changed his outlook on life and opened himself up to endless possibility. From there, he committed to following his buried dreams and helping others through acts of service. The rest is history and Ben's life changing message has opened up audiences around the world to cultures of service, gratitude and endless potential. As the co-founder of The Buried Life movement, Ben’s message of radical possibility has been featured in major media including The Today Show, The Oprah Winfrey Show, CNN, FOX, ABC, CBS, NBC News, and more.
The Five Pandemic-Proof Trends Shaping Our World and Their Impact on Politics, Business, and Technology
Wednesday, August 12
1:30 - 2:15 p.m.
Senior fellow, Foreign Policy Institute at Johns Hopkins University SAIS and Co-Director, emerge85 Lab
One of the world's foremost experts on global geo-political risk and geo-economics, Afshin Molavi stands at the intersection of the most vital issues shaping the future of our world today: the rise of emerging markets, Middle East political and economic turmoil, and U.S. foreign, security and economic policy.
Praised for his engaging style and expertise, Molavi delivers a fascinating in-depth forecast of the key global issues impacting organizations today and shaping the future of business. Formerly a senior global advisor at Oxford Analytica and a senior fellow at the New America Foundation, previously as director of the World Economic Roundtable, Molavi led an ambitious effort to re-map the global economy.
How to Be Together Apart
Wednesday, August 12
4:30 - 5:15 p.m.
As the world shifts to physical distancing during the coronavirus pandemic, practical questions about gatherings like “Should we postpone or switch to a virtual event?” are quickly transforming into spiritual ones: “Is this needed? Who is it for? And who gets to decide?”
In her innovative New York Times op-ed, “How We Gather Digitally Now,” Priya Parker writes, “This heavy time could be leavened by the new rituals it created, the unlikely intimacies it fostered and the ways in which it revealed that convening people is a special privilege that ought never to be taken for granted.” Through virtual conversations with audiences, she shares how to invent creative, meaningful ways of being apart to provide comfort, create rituals, and foster togetherness during unpredictable times.
Parker is the author of The Art of Gathering and Host & Executive Producer of the NYTimes podcast Together Apart. Parker has spent 15 years helping leaders and communities have complicated conversations about community and identity and vision at moments of transition. She studied organizational design at M.I.T., public policy at the Harvard Kennedy School, and political and social thought at the University of Virginia.
Join this insightful game changer fireside chat with Parker and Irving Washington, FASAE, CAE, Executive Director/CEO, Online News Association and incoming ASAE Board of Directors member.